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Tuesday, October 13, 2026
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TikTok Provides The Community Power to Decrease AI-Generated Videos in Their Feeds

The platform is rolling out a updated setting that permits them to reduce the quantity of AI-made videos appearing in their feeds. This step comes as the platform disclosed that it now features more than 1 thousand million AI-generated clips.

Trial and Implementation

This change is in a pilot phase over the following weeks before a widespread launch. This development coincides with a increase in AI content, spurred by emerging content generation software.

AI Proliferation Online

It has been noted that approximately a tenth of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A large amount of this output is considered mass-produced AI material, a phrase for inferior, mass-produced content that is typically nonsensical or bizarre.

Based on user feedback that a lot of users like content produced via AI tools, including digital art to informative clips, and we intend to offer the community the ability to see more or less of that, according to their own likes,” commented a spokesperson.

AI on the Platform

The service disclosed that there are currently 1.3 billion videos on its service identified as made with AI. Collectively, over 100 million media items are added to the app each day, making AI content a relatively small portion of its complete catalog.

How to Adjust Settings

Viewers will be capable of reduce or increase the amount of AI content they view by opening the topic control option in the platform and selecting “AI-generated content”. Other topics that are already be modified under the filter encompass news, clothing, aesthetics, and movement.

Platform Guidelines

Its guidelines mandate creators to identify “realistic” artificially created content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be removed under its user guidelines.

Furthermore, the app will now add an “AI-made” tag to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting AI-generated material. This measure is intended to stop users from attempting to bypass the disclosure requirement.

Responsible AI Funding

The company is additionally establishing a $2m AI literacy fund for experts and organizations to develop educational content about ethical AI use. This program will support educational bodies focused on teaching coding and technology.

Platform Protection

TikTok has defended its safety measures, during discussion over plans to lay off numerous safety staff in the United Kingdom. The company is expected to eliminate hundreds of positions in its trust and safety department in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.

A trust and safety lead stated that people-led review would still have a role, but automated tools can protect employees by removing the most distressing content prior to it gets reviewed by humans. TikTok announced a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its machine learning processes.

“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is making a difference process content quickly.”
The writer

Catherine Bartlett

Automotive finance expert with over a decade of experience in leasing strategies and customer advocacy.

EH Glow

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